MARKETING COORDINATOR
Company: Spartan Warehouse and Distribution Company Incorpo
Location: Metamora
Posted on: September 20, 2024
Job Description:
Description:Spartan Logistics is a third-party logistics (3PL)
company headquartered in Columbus, OH. We specialize in a unique
logistics model: We own and operate our own warehouses, fleet,
forklifts, and other key equipment. We have decades of experience
in fast-moving inventory, especially food and beverages, and also
are veteran handlers of glass, paper, automotive supplies, and
more. With our staff of more than 350, we operate over 4 million
square feet of warehouse space strategically placed throughout
Ohio, Indiana, South Carolina, Missouri, Arkansas, Kentucky,
Georgia, Tennessee and Texas.We are looking for a Marketing
Coordinator to join our team in Toledo, OH. This person will be
responsible for supporting and executing the company's marketing
initiatives. This role involves creating and distributing marketing
materials, managing digital content, and ensuring the accuracy and
effectiveness of the company's online presence. The ideal candidate
will have a strong understanding of the Spartan Logistics' brand,
its history, and its capabilities, with the ability to confidently
communicate this information to both internal teams and external
prospects.What You'll be doing as a Marketing Coordinator:
- Develop a deep understanding of Spartan's history, facilities,
and capabilities.
- Confidently communicate the company's story and offerings to
internal teams and potential clients.
- Design and distribute marketing materials such as brochures,
presentations, maps, brand kits, and advertisements.
- Prepare customized presentations for new prospect
meetings.
- Write blog posts, case studies, and other relevant content for
external marketing channels.
- Manage website content, ensuring it remains updated, fresh, and
accurate, including pictures/videos, service listings, and
backlinks.
- Create and manage content for social media platforms (LinkedIn,
Facebook, YouTube, Instagram) and ensure regular posting.
- Use HubSpot marketing tools daily to track content performance,
website traffic, and social media/email activity.
- Maintain and present marketing scorecard performance metrics in
weekly meetings.
- Act as the first email contact for incoming leads and assist
the sales team by participating in introductory calls via
phone/Teams to assess prospect needs and potential fit.
- Collaborates with the sales team to develop campaign content
for locations with available warehouse space.
- Manage the customer and company database on HubSpot, creating
targeted lists for various marketing campaigns.
- Maintain Google location pages, ensuring that all locations are
verified, visible on maps, and have up-to-date pictures and
accurate information.
- Manage SEO and Google rankings weekly through SEMrush SEO
software to ensure Spartan ranks for key search terms.
- Conduct regular website audits to identify and address any
issues affecting search engine rankings.
- Assist in creating press releases for major company
announcements.
- All other duties assigned.Benefits You'll Receive:
- Competitive compensation
- Medical, Dental and Vision Insurance
- 401K + Match
- Paid Time Off
- Paid Holidays
- Short/Long Term disability
- Company Paid Life insurance
- Family owned and operated
- Growth opportunities
- Wellness program
- Employee Assistance ProgramsRequirements:What You'll need to be
Successful:
- Good character and integrity!
- Associate degree in related field preferred, or equivalent
experience.
- Previous internship or 1-2 years' experience in a marketing
role.
- Willingness to be actively engaged in the sales process with a
proactive approach.
- Experienced in creative content development, including graphic
design.
- Background in logistics and 3PL operations, with a strong
preference for candidates with relevant experience.
- Expertise in content generation, producing high-quality and
compelling materials.
- Highly detail-oriented, ensuring accuracy and precision in all
tasks.
- Proficient in Microsoft Office applications with advanced
working knowledge.This is a Full-Time, non-exempt position. The
role is primarily office-based during standard working hours with
some remote work flexibility. Occasional long hours are required as
needed. Compensation is $26-28 per hour, based on experience. Must
be able to pass a drug screen and background check.We look forward
to hearing from you!Spartan Logistics is an equal opportunity
employer and prohibit discrimination/harassment without regard to
race, color, religion, age, sex, national origin, disability
status, genetics, protected veteran status, sexual orientation,
gender identity or expression, or any other characteristic
protected by federal, state or local
laws.PI5725e6ca83e4-26289-35580510
Keywords: Spartan Warehouse and Distribution Company Incorpo, Lorain , MARKETING COORDINATOR, Advertising , Metamora, Ohio
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